Thursday, October 27, 2005

Framing AND Focus Groups

Because we like talking about framing around here, I had to share this one:
Intel may want to rethink their new "Experience Entertainment in Your Lap" ad campaign.
In case any big Democrats are paying attention, let's review:
"America Can Do Better" = Bad

"The Mommy Meme" = Bad

Lap Dancing Ads = Bad

Focus Group Testing = Good

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