Tuesday, November 15, 2005

Applebees 2.0

The NYT is making a big deal out of the fact that Michael Bloomberg's mayoral campaign talked to hundreds of thousands of invidual voters and listened to their answers--instead of targetting campaign messages by race or party affiliation. (It's amazing what $75 million can buy.)

Hey, Democrats! If you want to win, here's the Bloomberg Method On A Shoestring:

1. Set up precinct captains and grassroots volunteers.
2. Walk your precincts.
3. Listen to your voters.
4. Manage your data.
5. Micro-target your messages

The real story here is that no one on either side of the aisle talks to or listens to voters. The industry norm of polling a 2% sample doesn't constitute understanding voters any more than does "hanging out at Applebees." What makes Bloomberg's campaign tactic remarkable, fundamentally, is that it shouldn't be remarkable at all.

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