Sunday, February 12, 2006

Loyal Political Customers

Charles Warnock, of marketing-interactive.net, writes in Marketing Wisdom for 2006:
"For additional insights, listen to how your loyal customers describe your products and their benefits to others, and tap into word-of-mouth."
Warnock's words make me wonder, do the Institutionalized Democrats have any idea of what we small-d democrats out here in voting-America think of the party? Or what we care about?

I would love to see the DNC put together a contest: in 250 words or less, explain why you are a Democrat. The prize could be a flight and accommodations for 2 to attend a big glitzy DC political bash, or something, or a lunch with Howard Dean, or...something interesting. Something that would feel like a *prize* so that word of the contest would spread virally.

In the process, they could gather email addresses and build up their lists. They could add a form for volunteers to opt-in to share their demographic info. And, in the process, they could find out who their loyal customers are and why they are loyal--and then sift that data and make the information available to Democratic campaigns across the country, cross-tabbed by region and demographics.

Wouldn't it be exciting to be in a political conversation where you know who you are talking to? Wouldn't it be exciting to see a political campaign that reflected the values and issues and priorities that you are passionate about?
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